BRAND DESIGN
Your brand
is your future
I create clear, compelling brand identities and intelligent, strategic design systems for ambitious businesses ready to propel themselves forward.
I help businesses refresh, realign and reshape the brand and visual identity to delver commercial and cultural value.
I balance intelligence with intuition and imagination in order to distil your brand essence and create clear, compelling designs that bring your brand to life.
FEATUED PROJECTS:
The business
of brand
Branding is often labelled only as a visual outcome. Whilst there’s some truth in that, I believe it should go much deeper and achieve much more.
By aligning the branding process with your strategic business goals, we can use design to positive affect your business in one or more of the following areas:
SALES &
GROWTH
CULTURE
& TALENT
PERFORMANCE
& PROFIT
PERFORMANCE
& PROFIT
COMMUNITY
& CREDIBILITY
IMAGE &
COMMUNICATION
SERVICES:
My brand work covers three main areas which I can offer either independently or as a complete package. I often collaborate with other designers, agencies or creatives on certain aspects.
BRAND STRATEGY
We develop and define brand strategy and positioning based on detailed research, market analysis and conversations with colleagues and customers.
Brand architecture
Mission, Vision, Values
Content strategy
Communication strategy
Design strategy
BRAND DESIGN
We develop and define brand strategy and positioning based on detailed research, market analysis and conversations with colleagues and customers.
Visual Identity & Brand System
Logo, colours, typography
Creative direction
Tone of voice & verbal identity
Brand Guidelines
BRAND CULTURE
& COMMUNICATIONS
We develop and define brand strategy and positioning based on detailed research, market analysis and conversations with colleagues and customers.
Employee engagement
Brand narratives
Campaign concepts
Editorial design
Exhibition design
Social & Digital channels
Wayfinding & Signage
Packaging
LATEST PROJECTS:
ONE LDN
BRAND IDENTITY
Health Foundry
BRAND IDENTITY
SAZ MEDIA
BRAND STRATEGY
WHAT THEY SAY:
“ The strapline/sentence that was developed encompasses exactly what the organisation does and helps massively with selling/conversations … invaluable ”
SARAH MURPHY,
MENTAL HEALTH UK
“ Gavin’s way of thinking picks up areas my brain can’t go ”
JONATHON BATES
PXP
Better by design
My approach to every project is truly honest and deeply considered and collaborative. I use design as a tool to deliver business value. This means I design each process to be strategically intelligent as it is creatively imaginative.
I respectfully understand the commitment each of my clients by investing in me, so I always ensure my process is intentional and focussed on delivering tangible results.
With 20 years design experience, I collaborate with my clients with thought, care and postivity. I understand my being and respect.
