THE
DESIGN
CONSULTANT
DESIGN GUIDANCE, TRAINING & SUPPORT
for Leaders, Founders & Teams
I’m a creative leader and strategic designer to organisations open to the possibility that design thinking and creative culture is good for business.
Design isn’t just how things look—it’s how they work
→
I help with leaders and teams embrace design as a catalyst for growth, alignment , innovation, and connection.
Whether it’s refining your visual brand, aligning your people, or unpicking complex challenges. I bring a mix of practical design tools and positive creative inspiration to help you move forward with speed, clarity, and confidence
DESIGN → PROGRESS
UNLOCK ↔ POTENTIAL
TARUE/FALSE
Leaders and founders tend not to have much design experience, meaning they carry false assumptions that undermine the true value of design as business tool.
— Somebody. somewhere
Service Modules:
My framework that covers all bases. I offer 4 design distinct modules which as one-off projects or as part of an ongoing partnership…
01
02
03
04
Design Direction
01
Design
Direction
I help businesses review, develop and refine their creative output, ensuring it’s clear, coherent effective, and aligned to the business strategy and goals; internally and externally.
Often I find that the foundations of the visual style are there (somewhere) but teams lacks the clarity to implement effectively or there is a lack of understanding on how to implement effectively.
Pulling the visual language and communication together can make a huge difference if it speaks to the right people in the right way.
Let’s talk Design Direction →
Clarity on how your brand, website, marketing & comms can visually appeal and connect with your key audiences & customers.
Is your creative output aligned to your business and strategy?
Design Thinking
02
Design
Thinking
Use human-centred design and creative problem-solving to fully understand and tackle business challenges, workshop new ideas, uncover opportunities, and drive innovation.
I help leaders and teams harness the potential of design as a mindset, helping any and all departments and teams apply creative problem-solving to navigate complexity and move forward with clarity.
Find the solutions hiding in plain sight. Use critical-thinking to root out challenges. Find excitement in new ideas that unlock future potential.
Do you struggle to find time to think and act strategically?
Design Culture
03
Design
Culture
Design isn’t just a function—it’s a way of working. Build a brand and working culture that champions creative-thinking as a way to be more supportive, collaborative, efficient whilst reducing friction and waste.
I help businesses use design to shape their working practices and use creative-thinking to solve problems, align teams and embed considered, design-led thinking into everyday decision-making.
Let’s talk Design Culture →
Connect with your people, nurture their understanding, give them a voice, let them flourish and enjoy the collective success.
Do your people share ideas, values, beliefs and behaviours?
Design Leadership
04
Design
Leadership
Empowering leadership teams to think, act, and compete differently by understanding and integrating design as a mindset and toolkit.
I help leaders use design as a tool to unravel internal and external challenges and use creative-thinking and communicating, brand strategy and design thinking to help gain a competitive advantage, align with and motivate staff, engage stakeholders, gain strategic clarity the organisation competitive advantage, strategic clarity, and smarter decision-making.
Let’s talk Design Leadership →
Find the perspective, clarity and focus that reframes your ability to make impact engage, empower and elevate yourself and others.
Do your people share ideas, values, beliefs and behaviours?
So what could design do for you?
If any of this sounds interesting or you’re curious to know if, what and how design could help your organisation.
Gavin has the ability to take people with him on the journey. To deeply understand the matter at hand and combine both intelligence and imagination.
— Said someone, somewhere
Core Skills & Competencies
Creative Research & Insights
Creative Audits & Reviews
Skills Development
Brief Writing
Creative Direction
Project Management
Workshop Facilitation
Brand Management
Service Formats
1-2-1 Coaching & Training
1-2-1 & Team Mentoring
Fractional Leadership
Design Upskilling
Design Training & Support
Service Structures:
01
03
Broadly I work in one of three ways but ultimately every project is unique and so every process is at least partly bespoke .
Perspective
Session
A quick review or audit of something you’ve already created, focussed on short-term, high impact feedback that assesses where you’re at and what the best options could be from here on.
From £1k
CREATIVE FOCUS
& IMPACT
A quick review or audit of something you’ve already created, focussed on short-term, high impact feedback that assesses where you’re at and what the best options could be from here on.
From £1k
02
CREATIVE CLARITY
& OPPORTUNITY
A quick review or audit of something you’ve already created, focussed on short-term, high impact feedback that assesses where you’re at and what the best options could be from here on.
From £3k
I’m Gavin Auty.
I partner with a limited number of businesses, leaders and teams. Training, advising and supporting them with two decades of creative experience and know how.
Signature dish.
+ Not afraid of asking difficult questions
+ Good at joining the dots and seeing the bigger picture
+ Focussed on long-term whilst understanding the current need
Design Thinking
Fully understand and tackle business challenges
A fresh perspective that unlocks commercial opportunity
Use human-centred design and creative problem-solving to fully understand and tackle business challenges, workshop new ideas, uncover opportunities, and drive innovation.
I help leaders and teams harness the potential of design as a mindset, helping any and all departments and teams apply creative problem-solving to navigate complexity and move forward with clarity.
Capabilities include:
→ Problem framing
→ Opportunity mapping
→ Audience research
→ Customer journey
→ Service & experience design
→ Innovation workshops
→ Cross-team collaboration
→ Stakeholder engagement
→ → →
Design Culture
Design isn’t just a function—it’s a way of working. Build a brand and working culture that champions creative-thinking as a way to be more supportive, collaborative, efficient whilst reducing friction and waste.
I help businesses use design to shape their working practices and use creative-thinking to solve problems, align teams and embed considered, design-led thinking into everyday decision-making.
Capabilities include:
→ Cultural diagnostics
→ Cross-team collaboration
→ Team creativity workshops
→ Innovation mindset
→ Vision & values alignment
→ Design-led decision making
→ Employee branding
→ Internal comms
→ → →
Design Leadership
Empowering leadership teams to think, act, and compete differently by understanding and integrating design as a mindset and toolkit.
I help leaders use design as a tool to unravel internal and external challenges and use creative-thinking and communicating, brand strategy and design thinking to help gain a competitive advantage, align with and motivate staff, engage stakeholders, gain strategic clarity the organisation competitive advantage, strategic clarity, and smarter decision-making.
Capabilities include:
→ Design-led decision-making
→ Brand & business alignment
→ Innovation mindset
→ Vision & storytelling
WHAT
WHAT?
PERSPECTIVE, CLARITY & Impact
Design isn’t just how things look—it’s how they work. I help organisations harness the power of design and creativity to accelerate progress, find their voice and align their ambitions.
move forward with speed, clarity, and confidence.
Whether it’s refining your brand, strengthening your culture, or tackling complex problems, I bring strategic direction and practical design tools to the table.