BRANDING
+
GRAPHIC DESIGN
+
COMMUNICATION
+
BRANDING + GRAPHIC DESIGN + COMMUNICATION +
I refresh, reshape and reimagine brands.
You shift, grow and progress your business.
We connect, align and inspire progress.
Brand is
BRANDING
+
GRAPHIC DESIGN
+
COMMUNICATION
+
BRANDING + GRAPHIC DESIGN + COMMUNICATION +
CREATIVE DIRECTION
+
DIGITAL DESIGN
+
PRINT DESIGN
+
CREATIVE DIRECTION + DIGITAL DESIGN + PRINT DESIGN +
CREATIVE DIRECTION
+
CREATIVE CAMPAIGNS
+
COMMUNICATION
+
CREATIVE DIRECTION + CREATIVE CAMPAIGNS + COMMUNICATION +
Strategic brand design.
I’m an independent brand designer and creative consultant. I partner with ambitious organisations looking to refresh, revitalise and reimagine their brand, visual identity and creative communications.
My work.
WORK
ONE LDN
Brand Identity Design
ONE LDN
Brand Identity Design
ONE LDN
Brand Identity Design
A selection of brands I’ve refreshed, reshaped and reimagined…
Arrant Land
Brand Identity Design
Arrant Land
Brand Identity Design
Whether launching, growing, or reinventing, I help organisations agree on their goals, align their teams. Joining the dots between business and brand, purpose and positioning, culture and communication.
If you’d like to talk about how brand could help your organisation make progress. Get in touch
THE BRAND ECO-SYSTEM
My brand framework.
Think of your brand as an eco-system.
Whether launching, growing, or reinventing, I help organisations join the dots between business and brand, purpose and positioning, culture and communication.
Align brand with your business so you can achieve speed, scale, and impact inside and outside your organisation.
Service modules.
I mix strategic thinking with creative intelligence across 3 brand distinct brand services, either individually or as part of a combined strategic plan; joining the dots between business and brand, purpose and positioning, culture and communication.
Define your place in the market based on research, market analysis and conversations with colleagues and customers.
→ Brand Architecture
→ Brand Mission, Vision, Values
→ Brand Narrative & Content Strategy
→ Creative Strategy & Comms
01.
Brand Positioning & Strategy
Develop a creative direction and visual system with clarity and intention and better connect with the people that matter.
→ Core Brand Design / Creative Direction
→ Visual & Creative Assets
→ Visual Identity System & Guideline
→ Typography
02.
Brand Identity & System
Cutting-edge digital experiences and content to captivate modern audiences in a digital-first world.
→ Creative Concepts & Campaigns
→ Art Direction
→ Marketng & Print Design
→ Prints & Digital Ads
→ UX,UI Design & Digital
→ Design for print
→ Exhibition & POS
→ Illustration
03.
Brand Expression, Campaigns & Comms
Ready to
connect?
Your brand isn’t just a logo or a tagline—it’s the ecosystem that connects every part of your business.
A strong brand supports your strategic objectives, whether that’s driving profit, boosting morale, or attracting talent. It gives you the foundation to grow and achieve results that matter.
About.
I’m an independent brand designer & consultant with over 20 years experience across the design and creative sector.
I’ve worked with 100+ brands and businesses in all shapes and sizes and from all kinds of sectors.
The process is usually more fruitful when working directly with leadership teams or senior decision-makers.
Design Consultancy.
Better by design.
I’ve made it my business to help founders and leaders understand, utilise and integrate design as a toolkit that delivers cultural and commercial value and impact.
In addition to my brand work, I now work with a limited number of businesses to guide, train and support with design direction, thinking, culture and leadership.
Recent work.
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Steyn Studio
Brand Positioning – Brand Identity Design
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ONE LDN
Brand Identity Design
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HPS Services
Brand Identity Design
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Hogan's Cider
Brand Positioning / Creative Direction
Experience.
Lego
John Lewis
Clarion NEC
Amadeus
MuJo
Do Energy
Arrant Land
Focus Sectors:
Energy
Travel
IT
Health & Wellbeing
Sport & Leisure
Finance & Fintech
Talent & Recruitment
Property & Architecture
Don‘t take my word for it…
“Gavin’s way of thinking picks up areas my brain can’t go”
JONATHON BATES
PXP
“Gavin’s way of thinking picks up areas my brain can’t go”
JONATHON BATES
PXP