Brand, Identity & Design.
I help businesses create brands that connect emotionally, resonate culturally, and perform commercially.
Whether your current brand isn’t quite landing or you’re starting something new, the challenge is often the same: finding the people who need what you do—and connecting with them in a way that feels real.
I partner with founders and leaders to audit, plan and execute the things your brand needs to support business progress.
From ideas to impact
(and beyond).
Skills & Services:
01.
Strategy & Positioning
Clarify what makes your brand distinct—then define where it fits, who it’s for, and why it matters, all grounded in research and shaped by insight.
Includes:
Brand Audit & Review
Landscape & Competitor Research
Brand Mission, Vision & Values
Brand Positioning & Proposition
Customer & Audience Interviews/Insights
Workshops & Team Guidance
02.
Visual Style, Identity & System
Shape a clear, coherent visual style that connects both emotionally and resonates practically. Create a coherent visual system that can be implemented consistently.
Includes:
Logo & Creative Direction
Creative Assets & Visual System
Graphics & Illustration
Design System
Brand Guidelines
03.
Creative & Communications
Express the brand with a creative freedom that connects and inspires within the visual boundaries. Execute the brand across any number of touchpoints without losing clarity.
Includes:
Art Direction
Creative Campaigns & Concepts
Graphic Communication
Print & Packaging
Digital Design/Direction
Marketing Events/Materials
→ A brand built on community, connection & performance.
Brand Identity for ONE LDN
→ A revolution in rehabilitation
Brand Identity for MUJO
→ Connecting talent, business & brands
Brand Identity for Brightsparks
→ Collaborative healthcare trusted by more than 2m patients
Brand Identity for GPDQ
Seeing is believing (The work.)
Brand Positioning & Identity for Arrant Land
→ Traditional English family cider gets crafty without forgetting its roots
Brand Positioning & Identity for Hogan’s Cider
The business of brand.
A brand isn’t just a nice logo or a catchy tagline. A strong brand aligns with your culture, embodies your values, and reinforces your key strengths. It draws from your history while driving your future. And most importantly, supports your strategic and commercial objectives.
Whether that’s increasing conversions, expanding market share, or attracting talent. When brand aligns with business, it becomes a powerful tool for achieving goals and driving growth. Whether it’s increasing conversions, expanding market share, or attracting talent, a brand does more than just stand out—it makes your business stronger.
I’m Gavin Auty.
A one-man agency that bridges the gap between brand and business, helping leaders and founders use brand as a strategic tool for long-term connection, alignment and growth.
Brand strategy & positioning
Clarify what makes your brand distinct—then define where it fits, who it’s for, and why it matters, all grounded in research and shaped by insight.
→ Positioning / Propostion
→ Purpose, Mission, Vision & Values
→ Brand Architecture
→ Landscape/Competitor Audit
→ Interviews & Workshops
→ Customer & User Research
→ Brand Narrative / Story
→ Tone of Voice
01
Brand Identity & Visual Direction
Shape a visual system with clarity, consistency and intent—so your brand connects with the people that matter.
→ Brand Idea
→ Creative Direction
→ Logo + Visual Identity
→ Layout & Creative Styles
→ Graphic Assets & Illustration
→ Design System
→ Brand Guidelines
02
03
Brand Expression & Comms
Develop a creative direction and visual system with clarity and intention and better connect with the people that matter.
→ Art / Creative Direction
→ Creative Campaigns
→ Print / Graphic Design
→ Marketing Materials
Brand evolution.
Brand revolution.
Brand new.
Whether your current brand isn’t quite landing or you’re starting something new, the challenge is often the same: finding the people who need what you do—and connecting with them in a way that feels real.
I’ve found that most challenges boil down to a few core areas. I’ve shaped these into six strategic modules that can flex and combine depending on what you’re working through—whether that’s clarity, alignment, repositioning, or growth.
Let’s talk about your brand…
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For when the foundations are solid, but things feel a little out of shape. This is about sharpening your brand or strategy—clarifying what you stand for, aligning your messaging, and making sure every part is pulling in the same direction.
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When things feel tired, disconnected or just not quite landing, a refresh can breathe new life into your brand. We’ll work out what to keep, what to evolve, and how to reconnect with the people that matter.
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When it’s time for something bigger—a new brand, a new proposition, or a new way of showing up—this is where we stretch the thinking. Reimagine is about exploring what’s next, building something meaningful, and making sure it’s grounded in who you are.
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Sometimes, progress isn’t about doing more—it’s about looking at things differently. Reframing helps you zoom out, reset the brief, and find clarity in complexity. It’s especially useful when you’re stuck or facing big decisions.
Are you ready to make your brand work.
If you know your brand needs attention, isn’t performing or you just don’t know what to think. Reach out, i’d be happy to talk for 15 minutes to discuss where you’re at and see if we align.