Brand, Identity & Design.
I design brand positioning, identity and expression for organisations ready to unlock business potential.
The business of brand.
A brand isn’t just a nice logo or a catchy tagline. A strong brand aligns with your culture, embodies your values, and reinforces your key strengths. It draws from your history while driving your future. And most importantly, supports your strategic and commercial objectives.
Whether that’s increasing conversions, expanding market share, or attracting talent. When brand aligns with business, it becomes a powerful tool for achieving goals and driving growth. Whether it’s increasing conversions, expanding market share, or attracting talent, a brand does more than just stand out—it makes your business stronger.
Great brands don’t just talk to your mind—they speak to your heart. They trigger emotions, connecting with the brain’s deeper decision-making systems, the ones that operate beyond logic.
A brand’s true power lies in how it makes you feel. It excites you, draws you in, but feels comfortably familiar. The moment you trust it, your brain no longer has to work to decide—it just chooses. And we choose it again and again.
Most brands talk too much but say too little.
Some brands love the sound of their own voice. They shout, they over-explain, they throw out every possible feature or buzzword, hoping something will stick. But truth is, the more a brand tries to be everything to everyone, the less it actually stands for.
It’s easy to get lost in chasing the shiny, trendy stuff—style over substance. But real connection happens when brands say less, but say it better. Brands that speak clearly, consistently, and meaningfully don’t need to yell—they just need to be heard.
Great brands make you feel something.
When aligned with your goals, a well-designed brand doesn’t just make an impact; it sustains one.
Brand services.
I mix strategic thinking with creative intelligence across the three elements of brand, either individually or as part of a combined strategic plan. I see brand as a framework and ecosystem—that guides and inspires—creatively and strategically.
Service Modules.
02.
03.
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01.
01
Brand Strategy & Positioning
Define your place in the market based on research, market analysis and conversations with colleagues and customers.
Key Services / Outcomes:
→ Brand Architecture *
→ Competitor Analysis
→ Interviews & Workshops *
→ Customer Research
→ Brand Strategy
→ Positioning
02
Brand Identity & Visual Direction
Develop a creative direction and visual system with clarity and intention and better connect with the people that matter.
Key Services / Outcomes:
→ Brand Idea
→ Creative Direction
→ Logo + Visual Identity
→ Layout & Creative Styles
→ Graphic Assets & Illustration
→ Design System
→ Brand Guidelines
03
Brand Expression & Comms
Develop a creative direction and visual system with clarity and intention and better connect with the people that matter.
Key Services / Outcomes:
→ Art / Creative Direction
→ Creative Campaigns
→ Print / Graphic Design
→ Marketing Materials
“ Your brand should be the foundation that ensures every interaction, internally and externally, pushes the business forward. ”
2014—2025
Selected Projects.
→ A brand built on community, connection & performance.
Brand Identity for ONE LDN
→ A revolution in rehabilitation
Brand Identity for MUJO
→ Connecting talent, business & brands
Brand Identity for Brightsparks
→ Collaborative healthcare trusted by more than 2m patients
Brand Identity for GPDQ
I’ve worked with nearly 100 brands & businesses.
Here’s a few examples.
Brand Positioning & Identity for Arrant Land
→ Traditional English family cider gets crafty without forgetting its roots
Brand Positioning & Identity for Hogan’s Cider
Brand is a framework for trust + growth.
The brand builds trust.
Trust drives loyalty.
Loyalty fuels growth.
And growth strengthens the brand.
LOYALTY
BRAND
TRUST
GROWTH
Your brand should be a foundation to grow and achieve results that matter.—ensuring that every interaction, internally and externally, pushes the business forward.
I’m Gavin Auty.
I bridge the gap between brand and business, helping leaders and founders use brand as a strategic tool and system for long-term connection, alignment and growth.
Are you ready to make your brand work.
If you know your brand needs attention, isn’t performing or you just don’t know what to think. Reach out, i’d be happy to talk for 15 minutes to discuss where you’re at and see if we align.